Experience of the Month: The London EDITION

January 1, 2016


We may not have travelled far for this month's focus, but a step inside its doors whisks you to a different world, one we felt a need to share.

The London EDITION is yards away from the city's premier shopping spot, Oxford Street, in the heart of the West End.

Maintaining much of the original beauty of the five classic townhouses from which a modern hotel evolved, it has authentic sophistication, extraordinary style and an exceptional level of service in a uniquely individual environment.

The Rooms

The 173 guest rooms and suites are devoted to the personal, the private, the intimate — an individual experience of luxury and retreat. They feature oak floors and wood-panelled walls in either dark walnut or light oak, subtly lit and furnished with tactile textiles, traditional tufted slipper-chairs by George Smith and gilt-framed Dutch Masters.

Bathrooms have enclosed rainforest showers, and the rooms also boast HDTVs with full cable access, high definition channels and movies on-demand, complimentary high-speed Wi-Fi, specially programmed iPods and iPads (available upon request) with docking stations. Deluxe Rooms also offer some double-double beds.

The Loft, the Loft Suites and One-Bedroom Suites are incredible, but let's focus on the Penthouse, a 195 square-meter (2,077 square-foot) custom-furnished space with its expansive wraparound landscaped terrace and 360 degree views of London.

Featuring its own private dining room, full kitchen and living room, it is ideal for welcoming guests or simply enjoying an expansive sense of privacy, the Penthouse offers a unique one-of-a-kind retreat. There is walnut wood panelling throughout, custom furniture and hardwood floors. The master bathroom features a large tub, free-standing steam shower, his & her sinks and a private terrace. The spacious penthouse can also be accessed privately to guarantee maximum privacy, and has the ability to interconnect with two additional guestrooms to create a three-bedroom suite.

Berners Tavern

Berners Tavern at The London EDITION is a new kind of gathering place. Open from breakfast through to late supper, there is a Parisian feeling to this interior, entirely in line with Edwardian London’s adoration of all things French. Under the direction of London’s own Michelin-starred Executive Chef Jason Atherton, this gastronomic gem offers a contemporary British menu that is simple yet elegant and features the very best produce that the British Isles has to offer.

Punch Room

Nestled at the back of the hotel is the reservations-only Punch Room, an oak-panelled den inspired by the comfort of manor house libraries and nineteenth-century London’s private clubs, yet a modern reincarnation. Carefully curated music from vintage Soul and Doo-wop to Ska and Blues as well as impromptu musical performances complete the experience.

The Neighbourhood

Nestled between high-end Marylebone, the energy of Soho and the grandeur of Bloomsbury, Fitzrovia is a perfect fusion of neighborhoods, home to many creative locals offering small authentic English pubs and many eclectic restaurants. Wide streets lined with tall buildings in Victorian brick mingle with cosy side alleys, with a variety of architectural styles from the eighteenth century to the present day. The hotel is within walking distance of the main shopping areas of Oxford Street, Regent Street, Bond Street and the night life of Covent Garden and the West End.

Special Offers

The London EDITION gives Abbotts Travel clients some excellent deals.

The 'Shop Til You…' package includes a £50 Liberty London gift card per stay and English breakfast for two daily at the critically acclaimed Berners Tavern.
Stay overnight in one a sophisticated Loft, Loft Suite or Penthouse and enjoy exclusive access to Liberty's Private Shopping service and afternoon tea for two at Liberty’s luxurious private suite per stay.

Also, stay 3 nights or more in a Loft room or above and save up to 20%.  Enjoy English breakfast for two daily at Berners Tavern.  Book a Loft Suite or Penthouse and enjoy a complimentary in-room drink trolley.




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Abbotts Travel
134 George Lane

South Woodford


E18 1BA


+44 (0) 20 8989 9445


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